What is a Virtual Assistant?

What is a Virtual Assistant?

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A VIRTUAL ASSISTANT (sometimes called a remote assistant or remote contractor) is generally self-employed and provides administrative, technical, or creative assistance to clients remotely from a home office.

Virtual assistants are independent contractors, as opposed to employees, so their clients are not responsible for any employee-related taxes, insurance or benefits. However just like casual employees, these costs are reflected in slightly higher fees.

Some Virtual Assistants operate their business based on an hourly rate and some use performance based targets to earn extra income.

Blog Writing is a good example of a service that a Virtual Assistant can deliver using Performance Based Pricing.

Virtual Assistant Business Office

To become a Virtual Assistant you need:

  • a home office,
  • a computer,
  • all the software required,
  • a good internet connection, and usually a
  • VoIP Phone Service or online VoIP service like Skype.

The benefit of this to a business that hires a virtual assistant is that they don’t have these extra costs — this includes printers and office supplies and stationary — and that they get 100% productive work.

The benefit to the virtual assistant business is that they can work from home and save all the costs associated with travelling to and working in an office, including petrol and car costs as well as lost time in travel.

When a Virtual Assistant does incur business related expenses these expenses can deducted these from their total revenue to reduce the tax they pay at the end of the year – it is ALWAYS best to run this information past your accountant.

A Virtual Assistant Can Be An Executive Assistant or PA

Virtual assistants usually work for several small businesses performing their specialist tasks, but more and more busy executives are using virtual assistants to manage their calls, calendars, meetings and correspondence.

Over the last couple of decades, senior executives in the corporate world have experienced a shift away from having secretaries instead, executives were encouraged to learn the skills to:

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  • do their own typing using Microsoft Word
  • create their own Excel spreadsheets
  • produce their own PowerPoint presentations.

The gig economy and ability for professional Virtual Assistants to work from anywhere is bringing this back around.

Virtual Assistant for Customer Service and Online Sales

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The growth of mobile phone networks and direct in-dial phone numbers and CloudPBX’s means that customers can call their sales reps and other executives directly using their mobile phones. Therefore the need for secretaries to answer calls and manage work was replaced by technology.

Since Covid-19 AND with the massive growth of online services and acceptance of working from home. The tasks that Virtual Assistant’s can provide is growing and includes the Customer Services and Sales Assistant jobs that were once mainly in customer facing jobs at offices and retail shops.

This is particularly the case in B2C businesses (Business to Consumer).

See some of the most popular work from home jobs available.

A Virtual Assistant Can Be Anywhere

NBN Rollout across Australia will help people teleworking, and run a business from home as a virtual assistant

The profession is growing in developed countries like Australia because of the easy access to Internet, IT and mobile technology.

Customer Service and Online Sales Agents

Online services like Live Support chats and online support ticketing systems like ZenDesk enable virtual assistants to be based anywhere in the world to perform their work.

Customer Service and Online Sales work can be easily verified and confirmed by looking at the interactions between the Virtual Assistant and a Customer on these systems as well as the calls and sales for Online Sales Assistants.

Learn about the Virtual Assistant Business Opportunity for Customer Service and Online Sales Agents

Online Bookkeeping Businesses

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Bookkeepers can now perform bookkeeping from their home offices because of the combination of cloud-based accounting software AND Internet banking.

Combine that with bank feeds, smart receipts, hundreds of integration apps and the major accounting firms going online with MYOB Essentials and Xero Acconting and you have a winning combination to start an online business as a virtual assistant.

When you combine your bookkeeping skills with a strong knowledge and understanding of Customer Service technology you enable yourself to become a valuable office administration resource for many small businesses.

Learn about MYOB and Xero Training Packages

Virtual Assistant Training Course for Digital Marketing and Social Media

Virtual Assistants utilise technology such as Skype and Google Voice, DUO, WhatsApp, Facebook and many other new online technologies to support all areas of running a small business, including:

  • Marketing via social websites like Twitter, Facebook and LinkedIn
  • Handling inbound calls using CloudPBX telephone systems
  • Managing support via LiveChat and support tickets
  • Sales calls and outbound emails using VoIP and Google Apps
  • Appointment Setting and management using Google Apps
  • Bookkeeping tasks using Xero and MYOB.

Learn about the Virtual Assistant Training Course to work remotely from home

A Virtual Assistant Can Have Permanent Clients

Professional virtual assistants now perform vital business tasks that are ongoing so it is common for them to have a solid and long-lasting client base. If you have five years of administrative experience in an office in any of these roles you can perform tasks as a virtual assistant:

  • executive assistant
  • office manager
  • secretary
  • legal assistant
  • paralegal
  • legal secretary
  • real estate assistant
  • information technology support.

Enrol into the Virtual Assistant Training Course

Virtual Assistants and Reputation

One of the most desired qualities that a virtual assistant should possess is trust. Building a trustworthy and credible reputation comes over time, with referrals and how you present yourself (or your brand).

Some virtual assistants demonstrate their reputation with:

  • a professional website
  • a professional and up to date LinkedIn Profile
  • many verifiable testimonials
  • online activity and blogging
  • belonging to a reputable group or association.

Your reputation will really be tested when you start doing the work and need to account for what you’ve done. Good communications, professional correspondence, record keeping and itemised invoices will demonstrate your ongoing commitment to your clients and more importantly to your ongoing success.

What You Need to Start a Virtual Assistant Business

The Internet has spawned a new capability for people to find exactly what they are looking for. You can go to a search engine like Google (yes, there are others) and type in exactly what you need using key phrases and if you don’t find exactly what you are looking for you’ll change your search terms so the results more accurately match your needs.


A very important aspect of business marketing is to choose a business model and niche market and the very nature of a virtual assistant providing their services personally means that YOU can get discovered providing services you like doing and are good at.

When you discover YOUR niche product or service it will be easier for customers to find you and once they find you the type of work you do for them can widen.

The reason that franchises are successful is because you remember them for their key product or service and it’s for this reason that we have teamed up with some existing businesses to provide niche service business opportunities for virtual assistants.

Learn about the Turn-Key Online Business Virtual Assistant Training Course package

What Will Differentiate YOU As a Virtual Assistant?

Having a particular skill or niche is one area of differentiation and helps you get discovered, but one of the most important aspects of finding work as an Australian virtual assistant these days is your capability to be Australian.

It may sound strange, but there is a good reason for this.

Most large businesses have moved various parts of their business operations offshore to save money and as a result it is very common for Australians to speak with technical support consultants from places like India and the Philippines.

The cost of labour in these countries is much cheaper than in Australia and the level of education is adequate to enable the workforce in these countries to perform these roles.

This said, there is a downside and most often it is the belief that these employees can be hard to understand, don’t understand our culture and don’t have the power to provide any significant or more complex support.

Industry Connect included

When you enrol into selected training programs you can participate in Industry Connect to get feedback from industry practitioners who perform this kind of work every day.

Businesses Have a Choice so Make it Easy for them

Small business owners in Australia have the choice of hiring international workers from India and the Philippines, but with the growth of virtual assistant businesses in Australia, they ALSO have the choice of hiring a local, who can work remotely.

It is in no way discriminatory to choose who you do business with, and many Australian companies prefer to work with other Aussies because they understand the culture, are aware of current events in Australia, speak with the same accent and are in the same time zone.

Technology has made it possible for businesses to choose to hire international workers at a cheaper rate, or a quality local Australian worker at a higher rate, and make their decision on more refined aspects of a person that just their technical skills.

One way to lower your rate is in Customer Service jobs where you can monitor a Customer Service Chat system but not always be busy. Current technology enables you to provide these services to several businesses for a low weekly cost for each business.

Want to start a business as a Virtual Assistant?

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