Everyone can be a newsreader for their website, local area, blog or any reason. Being a presenter on video is just another way to get information to website visitors and it’s considered to be more engaging for most people.
If you have the confidence to speak in front of a camera you’ll find that you can do it for the many people who don’t feel comfortable doing that work.
Before Youtube and our modern smart phones, most business owners thought they had to pay thousands of dollars to have a video on their website.
If you use a professional video production company you will spend a lot of money but many people like the authentic and natural effect of having someone speaking into their camera. What you will need to do is write compelling scripts that relate well to video.