business nameWhy Use a Business Name?

A business name helps identify what you do and where you’re located. It’s also the logical way to separate your business from yourself. Getting a business name is one of the first steps in starting a business.

Finding a Name that Means Something

It’s easier to be passionate about a business with a name that you can relate to or that has some kind of significant meaning to you and don’t underestimate the value in a name and/or brand.

Where Do I Register My Business Name?

Business names used to be registered with your local state authority, such as the Department of Fair Trading in NSW, but recent changes have put these registrations on a national platform similar to the registration of company names. It is now the responsibility of ASIC (Australian Securities and Investments Commission).

It is important to remember that registering a name not only provides you with the legal right to use that name but it is also a consumer protection mechanism to demonstrate that you are a real person with a real business. A person or a company can register a business name and you can learn more about business name registrations at the ASIC website.


Next you’ll probably look at getting  at getting a logo designed for your business. This makes your business more easily identifiable to customers and potential customers. You’ll find it also provides you with a stronger attachment and sense of credibility in your business.