Your Digital Profile Landing Page at National Bookkeeping Career Academy

Your Digital Profile Landing Page at National Bookkeeping Career Academy

What will potential clients see when they click on your Google Ad? A well crafted Google Ad with an attractive offer will improve your click through rate, but what your bookkeeping prospects see next will decide whether or not they take the next step towards booking...
Google Ads Training Course (Level 2)

Google Ads Training Course (Level 2)

Learn how to use paid ads effectively to attract new clients and grow your online business. Businesses offering professional services such as bookkeeping, customer service or virtual assistant services typically find themselves competing against other businesses who...
Google Ads—Understanding Impressions, Clicks and Leads

Google Ads—Understanding Impressions, Clicks and Leads

Measuring the effectiveness of your Google Ads campaign will improve ad quality and help you find your ideal bookkeeping clients. In our previous blog we talked about how Google Ads can help you to reach more potential clients for your Xero bookkeeping business. We...
Google Ads—Creating Your Google Ad to Reach More Clients for Your Xero Bookkeeping Business

Google Ads—Creating Your Google Ad to Reach More Clients for Your Xero Bookkeeping Business

Use paid ads to get more visitors to your website and attract your ideal clients. Everybody wants to be at the top of Google’s search results when a potential client goes looking for a bookkeeper. With Google Ads you CAN appear at the TOP of Google (in the paid ads...
Keeping Track of Leads, Conversions and Clients—Which CRM Features Are Important?

Keeping Track of Leads, Conversions and Clients—Which CRM Features Are Important?

Having the right CRM software will help you win new business and retain existing clients for your Xero bookkeeping services. A CRM (Customer Relationship Management) system allows you to grow your business by storing all of your client and prospect information in one...
$750 per month Google Ads vs $750 per month Bark

$750 per month Google Ads vs $750 per month Bark

Is Bark worth the money, time and effort when you can advertise directly with Google Ads? Which option generates the most qualified and cost effective leads for your Virtual Assistant business? Completing your bookkeeping and start up training is the first step in...
How Much Will You Spend On An Online Business?

How Much Will You Spend On An Online Business?

Self-employment and work from home opportunities are available for ALL budgets. When it comes to starting their own businesses many people assume that money is a barrier to entry. This doesn’t have to be the case. Your skills, experience and work ethic also have...
Xero Bookkeeping—Why Would Someone Call YOU to Work for Them?

Xero Bookkeeping—Why Would Someone Call YOU to Work for Them?

Give your Xero bookkeeping prospects a clear reason to choose your ad over your competitor’s. We’ve written in the past about creating a compelling ad to attract potential clients and the importance of periodically refreshing your ad to stay relevant. However...
From Childcare to Bookkeeping—A Training Success Story

From Childcare to Bookkeeping—A Training Success Story

How One Childcare Worker Made the Leap and Became a Self-Employed Xero Bookkeeper When Agnest decided to transition from a career in childcare to becoming a self-employed bookkeeper she didn’t make the decision lightly. She had no experience in bookkeeping and as a...
Certificate IV in Bookkeeping—Is It Enough to Get Hired?

Certificate IV in Bookkeeping—Is It Enough to Get Hired?

How to Get the Industry Experience You Need for Junior Bookkeeping Jobs Many BAS agents and accounting firms will require you to have a formal qualification before considering you for a bookkeeping role. A Certificate IV in Bookkeeping and Accounting will provide you...
Finding Xero Bookkeeping Work—”Who You Gonna Call?”

Finding Xero Bookkeeping Work—”Who You Gonna Call?”

Which of these calls would YOU make to earn income and find work as a bookkeeper? At first glance, making calls to potential clients and employers may seem incredibly daunting, but with the right techniques and a bit of practice you’ll become much more comfortable and...
5 Simple Ways to Avoid Losing a Bookkeeping Client Before You Even Get to the First Meeting

5 Simple Ways to Avoid Losing a Bookkeeping Client Before You Even Get to the First Meeting

You need to schedule, confirm and remind clients about meetings You’ve placed an ad for your bookkeeping services, received an enquiry from a prospective client and booked a meeting. Well done! Before you break out the champagne however, there are a few things you...
The Career Academy—Stay Up To Date With “Scope Creep” in Job Requirements to Get The Job You Want

The Career Academy—Stay Up To Date With “Scope Creep” in Job Requirements to Get The Job You Want

Get job ads in your inbox and find out which skills businesses are looking for. Bookkeeping and payroll jobs are advertised regularly, however if you want to be eligible for the top jobs it pays to keep yourself informed about what employers are looking for. Setting...
Online Customer Service via Website Chat is a MUST for Businesses – Australian Federal Government Says So!

Online Customer Service via Website Chat is a MUST for Businesses – Australian Federal Government Says So!

The Federal government says you can’t afford NOT to. Pre-COVID, many businesses sold their products and services via retail outlets, distributors, door-to-door, and at markets and events. Advertising online and in local directories and publications was the preferred...
Stay Relevant and Competitive By Refreshing Your Xero Bookkeeping Ad

Stay Relevant and Competitive By Refreshing Your Xero Bookkeeping Ad

Regularly updating your Xero bookkeeping service ad to reflect your skills growth and flexibility will help you you find your ideal clients. When you place your first ad for Xero Bookkeeping services you are likely to receive a burst of initial enquiries followed by a...