starting a small businessThere are lots of reasons why it’s a great time to start your own home-based business. I’ve talked about the perks of working from home on this blog, for instance. But perhaps one of the best reasons to start your own home-based business is that in today’s job market, it actually offers more job security. Now, this may be pretty much the opposite of what nearly everyone else says about being self-employed, but bear with me.

In our Small Business Management Course we look a little at business finances and how they can affect the business cycle. In economics, the slowing down of the business cycle, accompanied by a decline in the housing market, the stock market, and an increase in unemployment for more than two consecutive quarters, is referred to as a recession. And if that economic downturn continues long enough, it’s then considered a depression.

We’re technically no longer in a recession, though some parts of Europe still are – namely Greece and Italy, for example – yet there seems to be fewer jobs on offer. Indeed, Australia’s national unemployment rate hasn’t been this high (6.4 percent) for more than two decades, so there are certainly fewer jobs around. But could it also be a case of jobs becoming smaller?

The Compression Effect

I’m inclined to think so. Underemployment is on the rise as many businesses find they no longer need to employ a full time receptionist, because new technologies like VoIP and virtual answering services have made it possible to contract those services out to other companies.

In this sense, we’re entering a period of Great Compression, where jobs are being compressed down from five-day-a-week full time positions to two-day-a-week contract jobs. But because I’m a ‘glass half full’ kind of guy, I don’t necessarily see this as a bad thing for workers.

In fact, I see this as a great opportunity for those go getters who have always wanted to start their own business, but who were previously unable to get a foothold in their industry, because their area of expertise – administration, for example – had always been a full-time position that had to be performed in the office.

Specialise Early

Now, with the help of cloud-based software, like DropBox and MYOB’s Account Right Live, most administration tasks can be performed remotely by a virtual assistant; even answering business calls can be routed to a virtual assistant based anywhere in the country with the use of a Voice Over Internet Protocol (VoIP) service.

For people who want to start their own home-based business, this Great Compression of jobs makes it possible to carve out a niche for yourself by specialising in a particular service or area of expertise and contract your services out to other businesses.


WorkFace has a number of home-based business opportunities available across an array of industries, including work health and safety, training and education, bookkeeping, and online marketing, to name just a few.

If you’re interested in becoming a home-based independent contractor, specialising in one of the industries we have on offer, register your interest on the WorkFace website, and our team will contact you with more information on the opportunity you’ve expressed an interest in.

– Steve Slisar