Your Digital Profile Landing Page at National Bookkeeping Career Academy
What will potential clients see when they click on your Google Ad? A well crafted Google Ad with an attractive offer will improve your click through rate, but what your bookkeeping prospects see next will decide whether or not they take the next step towards booking...
Google Ads Training Course (Level 2)
Learn how to use paid ads effectively to attract new clients and grow your online business. Businesses offering professional services such as bookkeeping, customer service or virtual assistant services typically find themselves competing against other businesses who...
Buying An Online Business—What If You Could Choose Your Own Business Model?
Customise your online business purchase with a bespoke business solution. If you’re purchasing a business off the shelf, chances are that you will inherit some operational aspects that you don’t want. Perhaps the business is currently supplying products or services...
Google Ads—Understanding Impressions, Clicks and Leads
Measuring the effectiveness of your Google Ads campaign will improve ad quality and help you find your ideal bookkeeping clients. In our previous blog we talked about how Google Ads can help you to reach more potential clients for your Xero bookkeeping business. We...
Google Ads—Creating Your Google Ad to Reach More Clients for Your Xero Bookkeeping Business
Use paid ads to get more visitors to your website and attract your ideal clients. Everybody wants to be at the top of Google’s search results when a potential client goes looking for a bookkeeper. With Google Ads you CAN appear at the TOP of Google (in the paid ads...
Top 3 Reasons For a Fully Integrated CRM
How CRM integrations will save you time and help you get more clients for your Xero bookkeeping business. In our previous article we compared different CRM systems and looked at which features are important for keeping track of your leads, conversions and clients. The...
Keeping Track of Leads, Conversions and Clients—Which CRM Features Are Important?
Having the right CRM software will help you win new business and retain existing clients for your Xero bookkeeping services. A CRM (Customer Relationship Management) system allows you to grow your business by storing all of your client and prospect information in one...
$45 Per Bookkeeping Lead: Too High or Too Low?
Use ad metrics and insights to refine your marketing message and attract the right clients to your bookkeeping business. What could you do with 130 bookkeeping work leads? I've written in the past about the value of an online business and digital assets, how to deal...
$750 per month Google Ads vs $750 per month Bark
Is Bark worth the money, time and effort when you can advertise directly with Google Ads? Which option generates the most qualified and cost effective leads for your Virtual Assistant business? Completing your bookkeeping and start up training is the first step in...
