Compose an ad for your services that sets you apart from your competitors and has potential clients clamouring to know more.
Put yourself in your client’s shoes for a moment. Imagine that you are searching through ads online, looking for some help with Xero bookkeeping. You’ve narrowed your search to your local area and yet the ads all look the same.
What would make you stop scrolling to click on a particular ad? What factors would compel you to pick up the phone and make a call?
In this blog we make improvements on our generic Xero Training Ad to entice customers to make contact!
Prospective clients of bookkeeping tutoring want to know that you have the right knowledge and experience, a solid professional reputation and the ability to meet their training needs within an agreed timeframe. The objective of your ad is to:
- Make a strong first impression
- Showcase your expertise
- Create urgency
- Generate more enquiries
Try these techniques to make your ad jump off the page and generate a list of prospects who will be lining up to talk with you:
What Makes Your Services Unique?
Identify your key competencies, areas of expertise and the specialities that make your Xero bookkeeping tutoring different from any other offering on the internet. What makes you different?
Perhaps it is your many years of experience, your work for a well-known client or your ability to uncover, prevent and mitigate potential problems before they occur.
You might also be available after hours or on weekends? Think about what you are willing to offer that your competitors may not be.
Heading and Keywords
Unless your ad contains an eye-catching word or phrase that resonates with your potential client they may never get to read beyond the first paragraph.
Use a heading that clearly describes the service you are offering and use keywords that highlight your unique selling points. For example: “Xero Bookkeeping Tutoring – Beginners Welcome. Office hours or evenings. Western Suburbs.”
Pricing will be a consideration of course, however for many prospective clients it won’t be the deciding factor on which service provider to choose. If they are already interested in you, a special offer or value added service might be enough to win them over.
Value added services are bonus tools and resources that are not included in your standard offerings. Consider including items such as
- Credit Risk checklists,
- Xero Receipt Scanning training or
- Help setting up procedures that any other staff member can then follow.
These value added services that will provide additional value to your clients without incurring a disproportionate cost to your business.
Use time-based offers to create a sense of urgency by attaching an expiry date, or using phrases such as “limited time only” or “while stocks last”.
If you have clients who are willing to write a testimonial for your bookkeeping tutoring or are happy for you to use their name, include them in your ad. Nothing provides more reassurance to a prospective client than seeing your name associated with a familiar brand.
Using images to tell your story will engage the imagination of your prospects and convey traits such as professionalism, expertise and confidence.
Have a professional headshot taken for your marketing materials and search for relevant photos on royalty free sites such as Unsplash and Pixabay. Having said that you can also just use your phone and take a selfie with an expression that matches the tone of your ad. It’s personal and relatable.
You could also create tables or charts that illustrate your offering in an easy to read format.
Call To Action (CTA)
Make it easy for your potential customers to take the next step. You may have written a superb ad that stands out and shouts your expertise from the rooftops, but unless you tell prospective clients what to do next they may just keep on scrolling. A strong Call To Action (CTA) will compel readers to pick up the phone or send you an email NOW. For example:
“Call now on 1300 886 456.”
“Click here to learn more.”
“Don’t miss out on this special offer. Contact us today.”
You don’t need to be a bestselling author to write an effective ad for Xero bookkeeping tutoring services.
- Know your unique selling points.
- Understand your prospect’s challenges.
- Be creative about what you can offer over and above your basic services.
- Check your competitor’s ads regularly to find out what they are offering.
- Don’t be afraid to tell your prospects why they should choose you!
Does your prospect require more advanced training?
Refer them to National Bookkeeping’s One-to-One Training at:
Bookkeeping Services Packages
If your prospect requires accounts receivable or credit management, consider offering them a bookkeeping services package:
Need help with writing an ad for Xero bookkeeping tutoring?
See Josika’s ad as an example. Visit: https://workface.com.au/2021/12/bookkeeping-tutoring-one-to-one-training-and-business-support-for-xero