by Donna Robson | Apr 22, 2024 | Bookkeeping, Customer Service Jobs, Online Business Startup, Online Marketing, Sales Training Courses, Virtual Assistant
Use website chat services to acquire new clients for your Xero bookkeeping business In recent times customers have become more comfortable with using live chat technology. In fact they not only prefer to engage via a web chat, they expect it, particularly if they have...
by Donna Robson | Apr 9, 2024 | Bookkeeping, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, Work Remotely
The Pros and Cons of charging a Performance Based rate vs. an Hourly Rate Knowing how much to charge for your bookkeeping services will depend on your fee structure; and knowing which fee structure to use will depend on a number of factors including: Your experience...
by Donna Robson | Jan 15, 2023 | Bookkeeping, job searching, resume, the Career Academy
Experience is a critical component of your job application, but it shouldn’t be limited to bookkeeping work. Most job ads will ask for ‘suitably qualified’ or ‘experience in a similar role’ in an effort to attract the best candidates, however that doesn’t mean that...
by Donna Robson | Jan 15, 2023 | Uncategorized
A degree qualified applicant with limited work experience CAN still be a good candidate for local jobs. Job applicants with formal qualifications and no work experience are often overlooked by potential employers, however there are several steps you can take to get...
by Donna Robson | Dec 1, 2022 | Bookkeeping, Career, job searching, jobs, resume, the Career Academy, Training Courses, Xero Training
Identifying your skill gaps and refreshing your resumé are CRITICAL to winning the job of your dreams. You’d be forgiven for thinking that your resumé only needs updating when you change jobs or complete a training course. Twenty years ago this would have been...
by Donna Robson | Nov 22, 2022 | Bookkeeping, Career, job searching, jobs, MYOB Training, the Career Academy, Training Courses, Xero Training
Overcome your fears and take your career to the NEXT LEVEL. If you’ve ever had to deliver a presentation, sit an exam or attend an important job interview, you will have most likely experienced the palpitating heart and sweaty palms that accompany any of us in a high...
by Donna Robson | Nov 16, 2022 | Bookkeeping, Buy an Online Business, Online Business Startup, Online Marketing
Valuing a business based on revenue and growth rate is more important for your own business. Putting a value on a business for sale is not always as simple as taking the yearly cash flow and multiplying it by four. When evaluating the sale price of an online business...
by Donna Robson | Nov 12, 2022 | Buy an Online Business, Google Ads, Online Business Startup, Online Marketing
An Information Memorandum for prospective investors should include a FUTURE earnings forecast based on milestones and achievements to date. When you’re evaluating the purchase of an online business there’s more to the income generating potential than what you first...
by Donna Robson | Nov 10, 2022 | Bookkeeping, Digital Marketing Certificate, Google Ads, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, the Career Academy, Training Courses, Work Remotely
What will potential clients see when they click on your Google Ad? A well crafted Google Ad with an attractive offer will improve your click through rate, but what your bookkeeping prospects see next will decide whether or not they take the next step towards booking...
by Donna Robson | Nov 3, 2022 | Bookkeeping, Career, Content Marketing, Customer Service Jobs, Digital Marketing Certificate, Google Ads, Online Business Startup, Online Customer Service, Online Marketing, Social Media Marketing, Start a Bookkeeping Business, the Career Academy, Training Courses, Virtual Assistant, Work Remotely
Learn how to use paid ads effectively to attract new clients and grow your online business. Businesses offering professional services such as bookkeeping, customer service or virtual assistant services typically find themselves competing against other businesses who...
by Donna Robson | Oct 27, 2022 | Digital Marketing Certificate, Online Business Startup, Online Marketing, Training Courses, Work Remotely
Customise your online business purchase with a bespoke business solution. If you’re purchasing a business off the shelf, chances are that you will inherit some operational aspects that you don’t want. Perhaps the business is currently supplying products or services...
by Donna Robson | Oct 20, 2022 | Bookkeeping, Digital Marketing Certificate, Google Ads, Online Business Startup, Online Marketing, Search Engine Optimisation, Start a Bookkeeping Business, Training Courses, Work Remotely
Measuring the effectiveness of your Google Ads campaign will improve ad quality and help you find your ideal bookkeeping clients. In our previous blog we talked about how Google Ads can help you to reach more potential clients for your Xero bookkeeping business. We...
by Donna Robson | Oct 11, 2022 | Bookkeeping, Digital Marketing Certificate, Google Ads, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, Training Courses
Use paid ads to get more visitors to your website and attract your ideal clients. Everybody wants to be at the top of Google’s search results when a potential client goes looking for a bookkeeper. With Google Ads you CAN appear at the TOP of Google (in the paid ads...
by Donna Robson | Oct 10, 2022 | Customer Service Jobs, Online Business Startup, Online Customer Service, Sales Training Courses, Training Courses, Virtual Assistant, Work Remotely
How CRM integrations will save you time and help you get more clients for your Xero bookkeeping business. In our previous article we compared different CRM systems and looked at which features are important for keeping track of your leads, conversions and clients. The...
by Donna Robson | Sep 26, 2022 | Bookkeeping, Digital Marketing Certificate, Online Business Startup, Online Customer Service, Sales Training Courses, Start a Bookkeeping Business, Work Remotely
Having the right CRM software will help you win new business and retain existing clients for your Xero bookkeeping services. A CRM (Customer Relationship Management) system allows you to grow your business by storing all of your client and prospect information in one...
by Donna Robson | Sep 15, 2022 | Bookkeeping, Digital Marketing Certificate, Online Business Startup, Sales Training Courses, Start a Bookkeeping Business
Use ad metrics and insights to refine your marketing message and attract the right clients to your bookkeeping business. What could you do with 130 bookkeeping work leads? I’ve written in the past about the value of an online business and digital assets, how to...
by Donna Robson | Sep 9, 2022 | Bookkeeping, Digital Marketing Certificate, Online Business Startup, Online Marketing, Sales Training Courses, Search Engine Optimisation, Training Courses, Work Remotely
Is Bark worth the money, time and effort when you can advertise directly with Google Ads? Which option generates the most qualified and cost effective leads for your Virtual Assistant business? Completing your bookkeeping and start up training is the first step in...
by Donna Robson | Aug 31, 2022 | Career, Digital Marketing Certificate, Online Business Startup, Online Marketing, Sales Training Courses, Training Courses, Work Remotely
Cheap WordPress plugins and integrations can help you build a highly sellable digital asset These days it is relatively easy to create advanced website functionality without the need for customised programming, using cheap hosting and free or inexpensive plugins. What...
by Donna Robson | Aug 25, 2022 | Bookkeeping, Career, Online Business Startup, Online Customer Service, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, the Career Academy, Virtual Assistant, Work Remotely
Self-employment and work from home opportunities are available for ALL budgets. When it comes to starting their own businesses many people assume that money is a barrier to entry. This doesn’t have to be the case. Your skills, experience and work ethic also have...
by Donna Robson | Aug 17, 2022 | Bookkeeping, Online Business Startup, Online Marketing, Sales Training Courses, Training Courses, Work Remotely
Create a strategy to execute your business plan and achieve your goals sooner. Project management is a skill that can be used to achieve almost any goal in life. It is a talent that is highly sought after by employers and one that will serve you well in your own...
by Donna Robson | Aug 10, 2022 | Bookkeeping, Online Business Startup, Training Courses, Work Remotely
Online courses—Who’s got time for that? You do! Enrolling in an online Microsoft Outlook Training Course to further your career prospects is an exciting time. New opportunities await and it’s often the beginning of a life changing experience. It’s not uncommon...
by Donna Robson | Aug 2, 2022 | Bookkeeping, Online Business Startup, Sales Training Courses, Start a Bookkeeping Business
Choose the Best Bookkeeping Clients According to Their Needs and Your Ability to Deliver In our previous blog ‘Xero Bookkeepers—Why Would Someone Call YOU to Work for Them?’, we talked about how to define your ideal client and include a strong Call-To-Action that...
by Donna Robson | Jul 28, 2022 | Bookkeeping, Career, job searching, MYOB Training, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, the Career Academy, Xero Training
Give your Xero bookkeeping prospects a clear reason to choose your ad over your competitor’s. We’ve written in the past about creating a compelling ad to attract potential clients and the importance of periodically refreshing your ad to stay relevant. However...
by Donna Robson | Jul 20, 2022 | Career, Content Marketing, Customer Service Jobs, Online Business Startup, Online Marketing, Sales Training Courses, Social Media Marketing, the Career Academy, Virtual Assistant, Work Remotely
Earn income online while working remotely from home We’ve written in the past about starting or buying an online business, the benefit of owning digital assets and the different ways you can earn an income online while working remotely from home. Affiliate...
by Donna Robson | Jul 4, 2022 | Bookkeeping, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, Work Remotely
What You Need to Buy and Grow an Online Bookkeeping Business Congratulations! You’ve decided to quit your boring nine-to-five job and buy an online bookkeeping business. You’ve agreed on a price with the vendor, decorated your home office and you’re ready to go....
by Donna Robson | Jun 28, 2022 | Bookkeeping, Online Business Startup, Sales Training Courses, Start a Bookkeeping Business, Uncategorized, Work Remotely
Working for free is a last resort, but you’ll learn a LOT and increase your confidence How much you charge for your services will depend on your confidence in your knowledge and experience, as well as your people and conversation skills. If you have been a small...
by Donna Robson | Jun 23, 2022 | Uncategorized
Help Prospects Get To Know You Better With an Online Introduction Video Making cold calls, visiting local businesses and promoting your services online can seem like an insurmountable task when you’re new and inexperienced. You may feel like an imposter, worried that...
by Donna Robson | Jun 11, 2022 | Bookkeeping, Online Business Startup, Sales Training Courses, Start a Bookkeeping Business
Follow Up Your Introductory Calls With A Well-Worded Email and a Complimentary Value-Add After making your initial phone call to a local accountant, BAS agent or tradesperson the next step is to follow up with an email about your bookkeeping services. Offering a...
by Donna Robson | May 31, 2022 | Bookkeeping, Career, Online Business Startup, Online Marketing, Sales Training Courses, Start a Bookkeeping Business, Training Courses, Uncategorized, Work Remotely, Xero Training
How One Childcare Worker Made the Leap and Became a Self-Employed Xero Bookkeeper When Agnest decided to transition from a career in childcare to becoming a self-employed bookkeeper she didn’t make the decision lightly. She had no experience in bookkeeping and as a...
by Donna Robson | May 25, 2022 | Bookkeeping, job searching, jobs, MYOB Training, Online Business Startup, Online Customer Service, resume, Start a Bookkeeping Business, the Career Academy, Training Courses, Xero Training
How to Get the Industry Experience You Need for Junior Bookkeeping Jobs Many BAS agents and accounting firms will require you to have a formal qualification before considering you for a bookkeeping role. A Certificate IV in Bookkeeping and Accounting will provide you...
